Joris is the founder and Managing Director of the company. After studying Maritime Management in Rotterdam, he commenced his career in shipping in 1993 with Seatrade Reefer Chartering in Antwerp. He spent 7 years at Seatrade, working as a Vessel Operator, Line Manager, and Trade Manager. He was also responsible for Seatrade's activities in Brazil and Suriname. In the year 2000, Joris departed Seatrade and became one of the founding partners of the GoReefers Group of companies. In 2001, he initiated West Africa Logistics, a company engaged in liner service to West Africa, which was later renamed BSL.